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Saturday, November 08, 2008

Christian Siriano Launches Fierce Mamas

NYC Field Reporter, Nancy T covered the launch of "Fierce Mamas" for BPR. Thank you Nancy!

Between now and November 15, you can buy affordable, stylish holiday clothing made by Christian Siriano. The catch – it will fit you better if you’re pregnant!

Christian has teamed up with Moody Mamas to produce the first celebrity maternity line, called (appropriately) Fierce Mamas. His Capsule Collection for the Holiday 2008 Season will only be available at Belly Dance Maternity Store in NY or on their website. But since they will be making the clothes to order based on on-line demand, you have to order them now, for December delivery.

I went to Belly Dance Maternity to interview Christian. Because I arrived prematurely, I checked out the collection and even tried some on. The color palette is silver, scarlet, and black, and most are shiny and girly. Most are cut in a way to celebrate the pregnant body, showing off impressive pregnancy cleavage and expanding belly bump. Best of all, everything costs $175 or under, except for a limited edition black silk dress with soft ruffles on the décolletage (shown in the bottom photo) which costs $250.

Some can easily be worn by non-pregnant women. There’s a gray jersey top with side ruching which looked current and flattering on me, a size 4/6 with a flat stomach. Also, a dressy belt could be used to make these dresses wearable by the non-expectant. I say – at this price -- go for it.

I also spoke with Marta Abrams and Elise Rosemarin, the creators of Moody Mamas. Marta was good friends with Christian when they were both students in London. They mentioned that their clothes have been worn by Ashlee Simpson, Tori Spelling, Jessica Alba, and Laila Ali. Also, there will also be a Christian-designed Fierce Mamas collection in Spring 2009, with brighter colors and new silhouettes.

Here’s Christian, flanked by models in his dresses.

Christian Siriano's Maternity Line from Nancy T on Vimeo.