Hot off the presses:
Project Runway Surpasses 4 Million Viewers
On the heels of having what fans, bloggers and writers called its best episode ever on August 26th, Lifetime’s Project Runway broke records last night by surpassing four million Total Viewers (4,002,000) and two million Adults 25-54 viewers (2,160,000) – up double digits vs. the Season 8 to date average -- making it the series’ most watched episode in the demos since its Season 6 finale on November 19, 2009. In its new, 90-minute format, half-hour impressions among Adults 25-54 grew throughout the entire episode last night, up from the first 30 minutes to the final half-hour (2,094,000 to 2,122,000 to 2,265,000), according to Nielsen Research. Additionally, Project Runway averaged 1,764,000 Women 18-49 viewers and 1,686,000 Women 25-54 viewers – both also series highs since the Season 6 finale and up double digits compared to STD. Project Runway generated a 3.1 Household rating yesterday. Season 8 of Project Runway is this year’s number one competitive un-scripted program on ad-supported cable among Women 18-49, Women 25-54, Women 18+ and Women 18-34.
Congratulations to everyone at Lifetime and Bunim-Murray for this great news. Is anyone surprised? The show really has found its dramatic groove this season and the last two episodes have been especially compelling. It certainly has made it easier to blog about!
This season has a chance to even surpass Bravo's high point in Season 3, and what an accomplishment that would be. It has been an unexpected turnaround for the franchise and we couldn't be more thrilled for the cast and crew. Go ahead, you can argue that it is more drama than design, but you will be tuning in next week just like us!
