Friday, October 08, 2010

BPR Field Report: Heidi Klum's HKNB Launch Party

Photo: Marion Curtis at StarPix

BPR was thrilled to be invited to the launch party for Heidi Klum's New Balance line and Manhattan-based field reporter Kenda Nunez graciously covered the event for us - thank you Kenda!

Heidi Klum launched her new activewear collection on Thursday, Oct. 7th, 2010 in New York City’s Cedar Lake Dance Studio. The Heidi Klum for New Balance line will be sold exclusively through Amazon.

The event started with the red carpet arrivals where Ms. Klum appeared and the crowd of photographers went crazy, she was wearing a short, backless dress and looked amazing as always! There was a great number of past and present Project Runway designers providing support for Heidi, some of these included Jason Troisi, Peach Carr, Andy South, Ivy Higa, Nicholas, D’Aurizio, Emilio Sosa, Anthony Williams, Carol Hannah Whitfield, Kenley Collins, and Ben Chmura. Some of the current models on the show were also in attendance as well as pop star Kat DeLuna.

After arrivals and cocktails the crowd was introduced the HKNB active wear line by a fun show of fitness models who were jumping/dancing on a trampoline and floor pads, all while wearing the line’s comfortable outfits. The launch was directly tied to this week’s episode of Project Runway where the designers were challenged to create 3 outfits for her new active wear line.

Heidi introduced the audience to an uninterrupted screening of the episode; she was really excited to show her comfortable side and told us that she loves to shop on Amazon. At the end of the episode when the winner was announced, the entire crowd clapped for Andy’s victory, it was great to see his humble reaction!

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