Wednesday, January 19, 2011

Irina Shabayeva for INC International Concepts Available Exclusively at Macy's

BPR Field Reporter, Kenda Nunez attended the launch party for Irina Shabayeva's INC International Concepts collection and sends us this report. Thank you Kenda and Irina!

Project Runway Season 6 winner, Irina Shabayeva joined forces with INC International Concepts to launch her Spring/Summer 2011 line available exclusively at Macy's.

The event was held at the modern Trump Soho Hotel Tuesday, January 18th. A beautiful penthouse surrounded by glass with a New York City Skyline was the perfect background for this modern collection. The area was full of industry insiders and photographers that wanted to see what Shabayeva had created.

The designs consisted of everything a woman needs in her closet; dresses, separates, denim and really cool outerwear. Some of the pieces had color blocks, others flowed delicately, and were peppered with beautiful embellishments. There were also jersey dresses that were rich jewel tones. This line can be described as wearable and fun and most importantly, beautiful.

The best part about the line is the fact that it’s available with great prices at Macy's. The collection ranges in price from $49-$159. The line will be available at stores starting February 19th in 50 Macy’s stores throughout the country including Herald Square (New York) and online at

Ms. Shabayeva and her team welcomed Blogging Project Runway and gave us one of the first interviews of the night. She was wearing one of her designs and looked great. Irina explained that making every woman feel beautiful is one of her inspirations. She told us that dance and fluidity were a big part behind this collection. Please listen to the interview for insight into this launch and more from her. It’s great to see the talent of all Project Runway designers beyond the competition and to learn about their achievements after their involvement with the show.

PS: As I was leaving the party I passed by the DJ booth and noticed, she was wearing one of Irina’s designs, not only did she look great! How nice to see the everyday woman look modern and flirty at affordable prices.

Click here for more photos of the collection.